To Elevate and Unite Automotive Professionals and Give them Voice.

Margie van Lierop

Spotlight date: 
June, 2013
Margie van Lierop, VIKING Auto Care Corp., Irvine, CA

In her own words:

“My background is in media sales and marketing working for CBS or ABC affiliates for fifteen years. When I left the corporate world I started my entrepreneurial quests in small local advertising agencies and media consulting services which led me to a fun entrepreneurial adventure in starting a magazine titled “Beach Cities Style” which I founded, owned and published for 6-years in South Orange County. I sold that publication in 2008.

I have also dabbled in the music business touring with Bruce Springsteen and the E-Street Band, Ringo Starr and His All-Star Band, White Zombie, Wynonna, Tim McGraw & Faith Hill. But this is another adventure for another time.

Now, I am businesswoman who owns an automotive repair shop and am taking a crash course, no pun intended, as to what needs to be applied toward the success of my business. Running my shop has been a huge learning curve for me especially making sure that I brand my business as a “woman-owned-and-run” business.

My media, sales & rock star experience has led me to hone my skills to provide the ultimate “Rock-Star” experience to each and every customer that steps foot into my shop.

My affiliation with ASCCA and Chapter 50, as well as other professional organizations and other shop owners has propelled the recognition of my shop in a very short time.

I am fortunate to have connected with ASCCA and attend every meeting to learn everything possible from those that are the “sages” in the business.”