Partner Spotlight: Automotive Training Institute (ATI)


Spotlight date: March, 2021

The ACT! Group

Automotive Training Institute (ATI) has been an ASCCA Corporate Partner since 2018.   ATI is the premier automotive coaching and training company, with more than 1700 active members representing the best shops in the US and Canada. ATI has been helping shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching.

We are honored to be a part of ASCCA. It enables us to partner together for one common goal – to make this industry better. The Team Weekends are a great way to network and learn from each other. Team Talks keep open dialogues with important, timely information that the industry needs to keep current and informed. We believe it is important to support ASCCA and to be able to network with California shops and other suppliers. We have many ATI members in ASCCA and it is important to show that we support them and the association.

ASCCA members have benefited from ATI by being able to get better control of their shops and their lives. By being more productive and profitable, they are able to spend more time with their families and go on long over-due vacations. Through our webinars and our shop strategy sessions, we have been able to change the lives of many ASCCA members.

ASCCA has so much to offer with legislative updates, educational resources and networking. ATI is involved with the Education Training & Information Committee as well as the Revenue & Benefits Committee. The resources available on the ASCCA website are an excellent source of information for all shop owners.

Five words of what ASCCA’s relationship means to ATI:

Partnership, relationships and members helping members.

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