Professionals in Automotive Service Since 1940

Core Purpose: To elevate and unite automotive professionals and give them voice.

ESi Special Offer Courses

ASCCA | Esi Logo

ASCCA Member Exclusive Offer

ASCCA Partners with Educational Seminars Institute (ESi) Again to Bring You An ASCCA Member Special Offer!

This member benefit is available for 2019 courses now!

You Benefit & ASCCA Benefits

Not only will you receive special offer rates only available to ASCCA members, but the proceeds from your course registrations will go back to the ASCCA.
Your registration will help support ASCCA!

Seminar Courses are normally $149.00.
ASCCA pay only $99.00 per attendee!
That's a savings of $50.00 per class!

Planning on bringing 2 or more people from the same shop? It’s $149 flat rate! Contact Kari Groff if you have multiple people registering to take advantage of this flat rate.

Service Writer School Courses are normally $1,795.00.

ASCCA members pay only $995.00 per attendee!
That's a savings of $800.00 per class!

Now that we've got your attention, you're probably wondering:
"How can I take advantage of this member special offer?"
Simply click the link next to the course and date you would like to sign up for below. The link will redirect you to a registration form where you will need to enter a promo code to receive the special offer. The promo code is below:

Please check your email inbox for the special offer promo codes (we will be sending out email reminders about these courses to members) or email the Kari Groff, ASCCA Membership Services at [email protected]

The number of ASCCA special offer courses are limited, so act fast.
Register today!
**All proceeds from course registrations will go back to the ASCCA, helping us bring more member benefits like this to you in the future.

From the ESi Website:

"Educational Seminars Institute (ESi) is the forerunner in providing the independent repair shop with up-to-date full-facility training for the management team and personnel. Throughout its 31 years in business training, ESi has been responsible for creating several innovative training programs, including: Professional Business Development, Advanced Professional Business Development, Service Writers School of America and In Shop Training and Support. While many other companies have tried to imitate these highly successful classes, none have achieved the success rate or accolades that ESi has. All of the ESi training programs target development strategies that fine tune and produce professional skills in automotive business owners and their employees. We tailor our trainings to fit your individual repair shop to help you achieve higher levels of success."

Refund Policy:

Cancelations received more than one week in advance of the class are eligible for a full refund.
Cancelations received within a week of the class receive a refund less a $25 administration fee.
Registrations may be transferred to another class without penalty if received before the day of the original class.

Available Courses for 2019

Course Locations:

Irwindale - Irwindale Speedway
500 Speedway Dr.
Irwindale, CA 91706

Martinez - Hagin's Automotive
3725 Alhambra Ave.
Martinez, CA 94553

Northern California Course Schedule

Southern California Course Schedule

For the Service Writer School Courses contact Kari Groff to register at 800-810-4272 x116 or [email protected]. For all other courses simply click the link next to the course and date you would like…


March 30, 2019 - Don't Just Sit There Do Something! - Irwindale, CA

All the knowledge in the world cannot make it happen. You must get up and take the 1st step, write the 1st word, drive the 1st nail. Our world is paralyzed by great ideas but not the discipline to implement them. Knowledge is not the power we seek, implementation of the knowledge we already have is the key to success. The most successful business owners have had the discipline to take the 1st step. 4 Essential Steps to Successful Implementation.

Click here to register


April 29, 2019 - Don't Just Sit There Do Something! - Martinez, CA

All the knowledge in the world cannot make it happen. You must get up and take the 1st step, write the 1st word, drive the 1st nail. Our world is paralyzed by great ideas but not the discipline to implement them. Knowledge is not the power we seek, implementation of the knowledge we already have is the key to success. The most successful business owners have had the discipline to take the 1st step. 4 Essential Steps to Successful Implementation.

Click here to register


May 20, 2019 - Business 101 For Employees - Martinez, CA

Teach your employees about business, the ABC's of Cash Flow and Basic P&L interpretation. Ever heard of the “6 Minute Factor,” the “Pitfalls of Discounting” and “The Missing employee.” Join us in determining what it could cost you and your business. Learn how 6 minutes per tech per day could be the difference between making money or closing your doors.

Click here to register


May 25, 2019 - Business 101 For Employees - Irwindale, CA

Teach your employees about business, the ABC's of Cash Flow and Basic P&L interpretation. Ever heard of the “6 Minute Factor,” the “Pitfalls of Discounting” and “The Missing employee.” Join us in determining what it could cost you and your business. Learn how 6 minutes per tech per day could be the difference between making money or closing your doors.

Click here to register


July 20, 2019 - Service Advisors Round Table - Irwindale, CA

Sit down with your service advising peers to discuss the challenges facing service advisors in repair shops today. No subject is off the table! Phone shoppers, quoting prices, the internet customers, or owners and staff.

Click here to register


July 22, 2019 - Service Advisors Round Table - Martinez, CA

Sit down with your service advising peers to discuss the challenges facing service advisors in repair shops today. No subject is off the table! Phone shoppers, quoting prices, the internet customers, or owners and staff.

Click here to register


September 14, 2019 - 11.5 Ways to Massively Grow Your Customer Base in 30 days​ - Irwindale, CA

Need to get some new business and do so quickly? Lost too many customers over the last few years? Want some new marketing ideas or maybe some new ways to use the old ones? In this workshop, you will learn the many tried and true ways to massively grow your customer base very quickly.

Click here to register


September 16, 2019 - 11.5 Ways to Massively Grow Your Customer Base in 30 days​ - Martinez, CA

Need to get some new business and do so quickly? Lost too many customers over the last few years? Want some new marketing ideas or maybe some new ways to use the old ones? In this workshop, you will learn the many tried and true ways to massively grow your customer base very quickly.

Click here to register


November 16, 2019 - Owners Roundtable​ - Irwindale, CA

Sit down with other owners and managers to have an open honest and frank discussion on the Good, Bad and the Ugly of shop ownership today

Click here to register


December 7, 2019 - Owners Roundtable​ - Martinez, CA

Sit down with other owners and managers to have an open honest and frank discussion on the Good, Bad and the Ugly of shop ownership today

Click here to register

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