ASCCA Educational Conference

September 16-18, 2022

Embassy Suites Ontario Airport

The ASCCA Educational Conference is back and better than ever! We are excited to bring this program back to life and engage in the ASCCA community. We have a strong line up of speakers with a focus on effective teamwork, communication and tech. At this year’s conference you will gain tools and knowledge to better your social media skills, employee retention, increased sales, team productivity, and day-to-day management.


View Agenda

Attendee Brochure

Exhibitor Prospectus


WHEN: September 16 – 18, 2022

WHERE: Embassy Suites by Hilton Ontario Airport

ROOM RATE: $189/night

REGISTRATION: Member registration starting at $199 with discounts for multiple registrations from one shop.


*Tentative Schedule, Subject to Change

Friday, September 16th
4:00pm – 7:00pm Registration

6:00pm – 7:30pm Welcome Reception

Saturday, September 17th
Management Track 8:00 am – 9:45 am
The Top Five Things TOP SHOPS Do Right Every Time
Presented by: Bryan Stasch, Automotive Training Institute
Description: The Top 5 Things Top Shops Do Right Every Time  1. Perfect/Master the Basics- ARO, Margins, Marketing Plans, Performance Expectations, RO Audits, One on Ones.  2. They are INTIMATE with their Numbers (KPI’s) 3. They create a plan, work the plan, stick with the plan, and when it is time - revise the plan.  4.They are not afraid of change or failure 5.They sharpen their saw and keep it sharp. These shops offer no excuses being focused on what's next and best for the shop.

Technical Track 8:00 am
Network Nightmares: Solving the Diagnostic Distress A real-world, hands-on approach to successful and productive network diagnostics
Presented by: Gary Smith, DiagNation & Adam Robertson, CARQUEST Technical Institute
Description: There is no doubt that data communications/network issues are amongst the most difficult, time consuming and costly diagnostics that we encounter. It is true that factory scan           tools offer expanded testing techniques that are manufacturer specific, but even those dedicated software platforms are not enough to accurately diagnoses these problems in most          cases. These problems fall into several categories; codes (some of which are real and others that are just misleading), scan tool errors, vehicle operational errors of just about every imaginable failure and more. This class is designed to provide some sound diagnostic routines and the road maps that we have developed over many years of study and application. There really isn’t any one or single routine to diagnosing these issues. In other words, we as technicians need several diagnostic routines to apply based on the situation.

Registration & Exhibits Open 8:00 am – 5:30 pm

Management Track 10:15 am – 12:00 pm
The New Back of House SuperStar - Your Tech Mentor
Presented by: Jim Bennett, Automotive Training Institute
Description: Jim will share the importance of the Technician Mentor for your new techs, any apprentice techs, for the tech themselves and for you, the shop owner.  Jim will talk about the importance of soft skills training and the growth opportunity being a mentor presents for the shop and all of your techs. 

Lunch Session – Maylan Newton with Educational Seminars institute on Mindset and Attitude 12:00 pm – 12:30 pm

Management Track 1:30 pm – 3:15 pm
Understanding the Marketing Lifecycle of Customer Acquisition and Retention: Why your shop NEEDs to be doing both.
Presented by: Tony Mercury & Gregg Rainville, Autoshop Solutions
Description: Understanding the Marketing Lifecycle Customer Acquisition and Retention: Why your shop NEEDs to be doing both. To run a successful business in todays times it is critical for your shop to understand the life cycle of marketing. Finding new customers isn't always easy, fortunately with internet marketing it has now become much easier! Keeping customers happy and coming back is also a challenge. We will cover todays best practices for finding new customers and how to keep them happy!

Management Track 3:45 pm – 5:30 pm
The Profitable Service Advisor - Selling for Fun and Profit
Presented by: Mark Seawell, The Institute for Automotive Business Excellence
Description: Sales should be fun and profitable. Tips and Tricks to achieve both at the same time. Writing a more profitable Repair Order, Value Selling, and closing more sales.
6:00pm – 6:30pm Banquet Reception

6:30pm – 7:30pm Banquet

Sunday, September 18th
7:00am Registration & Exhibits Open

8:00am – 10:00am Chapter Representatives Committee Meeting and Elections

10:30am – 12:30am Board of Directors Meeting


Hotel: Embassy Suites by Hilton Ontario Airport

Group Name: ASCCA Educational Conference

Room Rate: $189/night

Arrival Date: 09-16-2022

Departure Date: 09-18-2022

Click here to book online

Be sure to book your hotel online through the ASCCA meeting webpage in order to be give the discount rate. If you call the hotel, tell the hotel representative that you are attending the ASCCA Educational Conference to receive the group rate.

Staying in guest rooms at the official meeting hotel not only puts you in the center of the action, is also helps ASCCA meet its contracted number of rooms with the hotel. Meeting the contracted room block prevents ASCCA from owing the hotel money later, which ultimately keeps costs to attendees as low as possible in future years.



ASCCA must be noticed of your cancellation in writing. If you cancel your registration on or before August 19, 2022 you will get a refund of your registration fee less a $50 processing fee. If for any reason you cancel your registration after August 19, 2022, you will not receive a refund of any kind.

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