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Chapter 42: Build Genuine Relationships with Your Customers…at Scale: And Leave Spammy Marketing Behind

Starts14Apr 2021
06:30 PM

Ends14Apr 2021
08:30 PM

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Are you loving the latest ‘follow you everywhere’ marketing? No one does.

What about all the emails you get that you never asked for? Nope, hate ‘em.

But most everyone keeps doing it because there’s data showing a measurable return.

But what if that kind of marketing was alienating a much larger percentage of people that would otherwise buy? If they felt understood and had a good idea what the business stood for.

That’s trust, and it starts with standing in your customer’s shoes and helping them achieve their hopes and dreams. 

In this presentation, we’ll talk about how to do that. Takes work, but it’s not as hard as you may think.


Key takeaways:

  • Learn the steps to building human relationships online, at scale – based on science, not marketing.
  • The key elements that must be in place and how to do that.
  • Start using the framework for your own business with exercises during the presentation.

About the Presenter

Kathryn Gorges is Principal Consultant of Essential 3 Consulting (E3C), a consulting group committed to empowering small businesses to develop genuine customer relationships that lead to raving fans, repeat business, and reliable referrals – three cornerstones of profitable marketing. E3C helps businesses identify the unique process to respectfully build a customer relationship that will be a win-win. E3C offers consulting, education, and services if customers need a little help getting this done.

Kathryn brings over 20 years of experience in high tech marketing and sales to her marketing consulting work with companies and startups in the San Francisco Bay Area. Kathryn is a marketing instructor at UC Berkeley Extension, President of Women In Consulting, and president of the Stanford Entrepreneur Alumni Group. She has a Masters in Philosophy from Stanford University, a BS in Mathematics from William and Mary, and an MBA in General Management from Santa Clara University.
 

Event Details

Wednesday, April 14, 2021
6:30 pm Networking | 7:00 Program
Webinar ~ Join from Anywhere!


Online registration preferred. 

No fee for ASCCA Members and their guests; Nonmembers of ASCCA pay $15 per person

 

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