Core Purpose: To elevate and unite automotive professionals and give them voice.

ASCCA Partners of the Month

Advocacy & Management Group, Inc. - Gloria Peterson

Spotlight date: October, 2019

AMG

The ASCCA Revenue and Benefits Committee & ASCCA President John Eppstein are proud to announce that they have selected Advocacy & Management Group (AMG) and Gloria Peterson to be ASCCA’s Partner of the Month for October. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

Gloria Peterson, AMG’s Vice President of Operations, has worked in association management for over two decades. She has managed ASCCA for a large portion of that time and brings her extensive expertise to ASCCA. Over the years, she has provided executive leadership, acted as liaison with outside resources, and managed ASCCA’s communications, social media campaigns, print publications, website redesign, professional development projects, and membership growth.  President John Eppstein nominated Gloria for this honor, and said, “Gloria has been so willing to work with us and with ASCEF, it’s shown how passionate she is about the work beyond just getting paid for it. She’s always been committed. She’s always had a great attitude and been extremely informed while providing professional input. Because she’s always looking for ways to move the association forward, we chose to honor her and AMG as Partner of the Month.”

When asked about Gloria’s history with ASCCA, former ASCCA President Dennis Montalbano said “Gloria started out as a Deputy ED with ASCCA back when the meetings were a bit chaotic. When our former Executive Director retired, Gloria moved into her position seamlessly and had already learned what she needed to take over. She took the structure that AMG put in place and kept building it. She truly has been the glue that’s kept the ASCCA Board on track. She deals with a new President and new Board Members every year, and she’s the one that holds ASCCA together and has kept the ball rolling.”

As ASCCA’s Executive Director Gloria has led her team to provide outstanding support, guidance, & service to ASCCA leadership and members.  Through thick and thin, Gloria and AMG have been dedicated to growing ASCCA, and their support has set the stage for ASCCA to become successful in their professional and financial goals.

Former ASCCA President Dave Kusa stated “When I was president Gloria was an incredible asset for me. She was always there with information, support, and advice. She’s brought huge value to ASCCA for years.”

2018 former president, Rocky Khamenian, put it this way: “Gloria is very passionate about the work that we do, and about supporting the association. That’s apparent in everything she does. In meetings, she’s not afraid to guide us and understands how to work with independent shop owners. She’s been doing this for a long time and her professionalism really shows.”

Like ASCCA members, Gloria cares deeply about her business and has a special passion for ASCCA. She is deeply dedicated and extremely engaged with the industry and how ASCCA members can get the most value out of their membership. Feedback from members and ASCCA leaders has helped her to understand the changes that their businesses face and how AMG can best serve them as a partner.

Thank you, Gloria and AMG for your continuing commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge, partnership, and training throughout the years.


The Automotive Coaching & Training (ACT) Group

Spotlight date: July, 2019

The ACT! Group

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected The Automotive Coaching & Training (ACT) Group as ASCCA’s July Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

The ACT Group has been a Corporate Partner since 2018. For over 20 years, they have professionally coached and trained automotive facility owners, managers, and service advisors alike. In fact, most of Training Coaches in The ACT Group are specifically automotive trained and have come up through the ranks as technicians, service advisors, managers, general managers, and owners of automotive facilities. It is through their experiences as well as the experiences working in literally hundreds of facilities across the country that they provide useful, current, and relevant skill set to move your business forward.

When asked how The ACT Group’s partnership with ASCCA has benefited their business, CEO Ray Kunz replied, “It has allowed us the opportunity to meet and educate more GREAT people and shop owners up and down California.”

The ACT Group’s partnership has also proven to be very beneficial for ASCCA members. “We have presented one class to date and hope to present more educational classes in the future.”

When asked about his favorite memory, Ray replied, “Just being able to talk to so many influential industry icons in one place is a memorable experience!”

Ray believes other companies in the industry should become corporate partners, stating “This is an opportunity to be part of something bigger than the individual companies. It is a chance to educate and grow the industry while giving back to an industry that has always given!”

Thank you, ACT Group for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.


O'Reilly

Spotlight date: June, 2019

Broadly

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected O’Reilly Auto Parts as ASCCA’s June Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

O’Reilly Auto Parts has been a Corporate Partner since 2017. For over 61 years, they have provided auto parts and services to retail customers, professional installers, and jobbers, with the best combination of price and quality. Their dedication to the professional helped set the stage for how O’Reilly Auto Parts would grow to be one of the largest aftermarket parts suppliers in the United States.

When asked how O’Reilly’s partnership with ASCCA has benefited their business, Director of Sales, Sergio Gonzalez, replied “Besides the exposure to ASCCA members who may not already be familiar with O’Reilly Auto Parts, the real benefit has been the feedback from the members. Our business model has always been focused on helping the shops grow their business by fixing more cars in less time. Without successful auto repair shops, we don’t have customers to sell parts to, so the way we look at it is that our success is directly linked together. ASCCA members care deeply about their business and are really engaged with the industry and how it’s affecting them. Feedback from members helps us understand the changes in their business and how we can best serve them as a partner.”  

O’Reilly’s partnership has also proven to be very beneficial for ASCCA members. “Our strength as a partner is our ability to get the right part into the technicians’ hands faster than anyone else on top of having industry-leading programs to help the professional customer grow their business. Hopefully, members are benefitting by being able to fix more cars in less time which ultimately means growing their sales and profits. One example of our programs is our Real World Training courses that provide industry leading training for technicians designed to help them diagnose cars quicker and more accurately.”

O’Reilly has multiple team members at different levels across California involved with ASCCA local chapters such as Chapter 20, 26, and 99. When asked about his favorite memory, Sergio replied, “Chapter 20 saw real value in our Real World Training at one of their meetings and included the upcoming clinic in their April 2019 newsletter. Our team heard from ASCCA members who wanted to attend right after that, which was great to see our partnership produce a win-win like that.”  

Sergio believes other companies in the industry should become corporate partners, stating “Having this kind of partnership is important to help understand the needs of the auto repair shops and what it takes to ensure our united success.”  

Thank you, O’Reilly Auto parts for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge, partnership, and training throughout the years.


Broadly

Spotlight date: May, 2019

Broadly

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected Broadly as ASCCA’s May Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

Broadly has been a Corporate Partner since 2017. Their company collaborates with thousands of local business owners across the United States (independent and franchise-owned) to manage and improve their online presence, get great reviews, and ultimately attract new customers. Broadly’s program is seamless and easy for shop owners to use, and enables their customers to leave great reviews on their preferred sites with just one click. The Broadly program captures negative customer feedback privately, ensuring that it stays offline.

When asked how Broadly’s partnership with ASCCA has benefited their business, Account Executive and Trainer, Jenna Simon, replied “We’ve done a lot of business with quite a number of ASCCA members so far. The benefits have far surpassed our expectations! We’ve learned much more about the industry and the day-to-day challenges that shop owners and managers face, in terms of marketing, operations, staffing, and more. In turn, we’ve been able to more effectively shape how we support them and their goals. Our partnership has also helped us to form some genuine relationships and friendships with members. We consider some of our partners as friends and call each other for advice, too!”

Broadly’s partnership has also proven to be very beneficial for ASCCA members. “Our system ultimately helps shops stand out online and maximize the biggest referral sources for their shops on Google and Facebook. We help them become the top and best-rated shops in their respective areas, which translates into an increase in car count and ticket value. We also help shops build trust in their communities and ensure that the relationships they already have and the good work they do helps them grow and form new customer relationships.”  

Broadly is also a member of Chapter 21 based out of San Francisco (near our corporate HQ) and attends their monthly dinner meetings. When asked about her favorite memory, Jenna replied, “When we surpassed a benchmark of 50 ASCCA partners, we knew that we had made an impact in the operations of a lot of shops. We’re excited to see how well our partners are doing and look forward to hitting 100 partners and beyond!”   

Jenna believes other companies in the industry should become corporate partners, stating “We have seen that every single ASCCA member truly cares not only about their own shops, but doing their part to improving the automotive industry overall. Whether their contributions are by recommending systems for shops or working on legislation, everyone is committed to ensuring that member shops are thriving.”

Thank you Broadly for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.


MotoRad

Spotlight date: April, 2019

MotoRad

 

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected MotoRad as ASCCA’s April Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

MotoRad has been a Corporate Partner since 2018. They are a world-class North American company leading the industry in automotive thermostats, fuel, oil and coolant caps. The company is also a long time OE supplier and is a wholly owned subsidiary of MotoRad Automotive Products (MAP) in Israel.

When asked how MotoRad’s partnership with ASCCA has benefited their business, Regional Sales Manager, Sean Ruitenberg, replied “We’ve enjoyed the relationship with leaders of the group in our relatively short time of partnership and are looking forward to further establishing our relationships with members in the near future.”

MotoRad’s partnership has also proven to be very beneficial for ASCCA members. “As mentioned, we are still in the early stages of developing relationships, but we are excited about developing training for ASCCA members to help educate them on the unique challenges in the thermal management and engine management product categories, and how MotoRad’s products and services provide innovative solutions to them all.”

When asked about his favorite memory, Sean replied, “For me personally, it would have to be at AAPEX in 2018 when John Villa came by the MotoRad booth and commented on how he enjoyed our annual Monday Night Football party at Lagasse’s Stadium, which he attended the night before. He expressed his thankfulness for our partnership with the association and our support of its cause.”

Sean believes other companies in the industry should become corporate partners, stating “ASCCA provides an excellent opportunity for one-on-one relationships with their members so we can stay in tune with their concerns and challenges. It’s a great platform in the state of California, and one of which manufacturers and channel partners should definitely seek to leverage in furthering their relationships with valued customers.

Thank you MotoRad for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership this past year.  


ATI

Spotlight date: March, 2019

Jim Silverman | ATIThe ASCCA Revenue and Benefits Committee is proud to announce that it has selected the Automotive Training Institute (ATI) as ASCCA’s March Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

Since 1980, ATI has been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable, and field-tested strategies and practices. Through their hard work, ATI has grown into the leading coaching and consulting automotive management company in the world, with more than 1,300 active members who represent the best shops in the US and Canada.

When asked how ATI’s partnership with ASCCA has benefited their business, National Accounts Manager, Jim Silverman, replied “Having a partnership with the ASCCA has helped to elevate ATI’s credibility and increased awareness of ATI’s services among ASCCA members and shop owners.  The partnership has been instrumental to increasing our footprint on the West Coast.  Additionally, during 2018, we were able to host 42 workshops for shop owners in California and return a revenue share benefit to the state association.”

ATI’s partnership has also proven to be very beneficial for ASCCA members. “Our services help member shop owners grow their businesses, run them more effectively, and gain a greater quality of life.  They also benefit from networking and sharing success stories with ATI members that attend ASCCA team weekends and chapter events and meetings.”

In 2018, Jim spoke at meetings with Chapters: 5, 24, 42 and 48. ATI also exhibited at the Chapter 25 vendor fair in Clovis and the Chapter 14 trade show in San Bernardino. Jim is a regular participant in the Team Weekends and has been an active member of the Membership committee and recently joined the Educational Training & Information committee. This year, his goal is to get involved with more chapters and attend as many events as possible during his West Coast trips.

When asked about his favorite memory, Jim replied, “The most memorable moment would be the warm welcome we received at the September Team Weekend hosted at the Cuyamaca Community College and the appreciation they showed to the association for giving back to the future of the industry with the new ASCCA Degree program.”

Jim believes other companies in the industry should become corporate partners, stating “Besides the obvious networking opportunities with shops and other vendor partners, there is the educational benefit of the legislative issues and genuine comradery among members.”

Thank you ATI for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.


RepairPal

Spotlight date: February, 2019

Jill Trotta | RepairPalThe ASCCA Revenue and Benefits Committee is proud to announce that it has selected RepairPal as ASCCA’s February Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

RepairPal connects consumers with the best auto repair shops through their website. They send many of these customers to RepairPal Certified Shops, knowing these shops will give them a superb car care experience marked by transparency.

When asked how RepairPal’s partnership with ASCCA has benefited their business, VP of Industry Advocacy and Sales, Jill Trotta, replied, “We enjoy the interaction and insights we get by working with shop owners. It’s helpful to be involved, so we stay close to the people who make this industry great — it guides RepairPal in building our products and setting policies. We are for consumers in the fair repair of their vehicles, and we are for shops who are for consumers. ASCCA shops are outstanding places for consumers to get quality repairs at fair prices. Another clear value: ASCCA keeps RepairPal briefed on legislative and regulatory changes in Sacramento that directly affect RepairPal Certified Shops.”

RepairPal’s partnership has also proven to be very beneficial for ASCCA members. “Our mission is to bring more trust and transparency to the industry. We partner with ASCCA to share with their shop owners the tools and talking points to build trust with their customers through price transparency. Plus, shops that have met the requirements to be RepairPal Certified get a steady stream of new customers from our website and partner channel.”

RepairPal will present at a chapter meeting in Southern California this month. They also attend the ASCCA Chapter 21 monthly dinner meetings in their backyard of San Francisco.

When asked about her favorite memory, Jill replied, “We recently met with Cecil Bullard in Utah as a result of a thread that was on TeamTalk. It was great to be able to spend time with Cecil and his team. We learned more about what they are doing to make the industry a better place and got feedback directly from shop leaders in the industry. These opportunities provide us with food for thought and valuable insights for future products.”

Jill believes other companies in the industry should become corporate partners, stating “Being engaged with associations and leaders in the industry is important to us. Having access and spending time with shop owners is invaluable for your business, as you can hear their insights about the state of the industry. RepairPal can say that the return on investment for our dollars with ASCCA is positive and grows each year. The more we put in, the more we get out of ASCCA.”

Thank you RepairPal for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.


Shop-Ware

Spotlight date: January, 2019

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected Shop-Ware as ASCCA’s January Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

Shop-Ware became a Corporate Partner in 2016 and is an innovative company that delivers cutting-edge shop management software.  The shop management software promotes business wellness and maximizes productivity by casting traditional best practices in a paperless, cloud-based application.

When asked how Shop-Ware’s partnership with ASCCA has benefited their business, Vice President Matt Ellinwood, replied, “Partnering with the ASCCA gives us the opportunity to be close to the highest-quality California shops and their leadership, which means that we are always hearing about the most important problems, challenges, and opportunities the industry is facing. This direct communication and knowledge allow us to improve our products and provide better service to our customers and ultimately, their customers.”

Shop-Ware’s partnership has also proven to be very beneficial for ASCCA members. “We like to think that we provide a Shop Management system that does more for shop owners to make their lives easier and running their business enjoyable. We work every day to make sure that our ASCCA partners that are running our solution are having a great experience.”

When asked about his favorite memory, Matt replied, “Scott Alton, who is our liaison to the ASCCA, says his most memorable moment was when everyone came together to help and stand with those that were affected with catastrophes or personal life-changing issues. Scott said, ‘When Bob stood before the group with tears in his eyes thanking everyone for the love and compassion deeply moved me and made me proud to be a part of this association.’"

Shop-Ware is also involved in some of ASCCA’s chapters. In fact, the founder of Shop-Ware, Carolyn Coquillette, is a proud member of Chapter 21 (San Francisco). She's also had the honor to visit and present at Chapters: 12 (Santa Monica), 16 (East Bay), 24 (San Diego), 42 (San Jose), and 48 (North Orange County).  

Carolyn is also a member of the ASCCA Board of Directors, Chair of the Connected Car Committee, and a member of the PR and Women in Automotive Committees.

Thank you, Shop-Ware, for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.

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