Partner Spotlight: MotoRad


Spotlight date: April, 2019


The ASCCA Revenue and Benefits Committee is proud to announce that it has selected MotoRad as ASCCA’s April Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

MotoRad has been a Corporate Partner since 2018. They are a world-class North American company leading the industry in automotive thermostats, fuel, oil and coolant caps. The company is also a long time OE supplier and is a wholly owned subsidiary of MotoRad Automotive Products (MAP) in Israel.

When asked how MotoRad’s partnership with ASCCA has benefited their business, Regional Sales Manager, Sean Ruitenberg, replied “We’ve enjoyed the relationship with leaders of the group in our relatively short time of partnership and are looking forward to further establishing our relationships with members in the near future.”

MotoRad’s partnership has also proven to be very beneficial for ASCCA members. “As mentioned, we are still in the early stages of developing relationships, but we are excited about developing training for ASCCA members to help educate them on the unique challenges in the thermal management and engine management product categories, and how MotoRad’s products and services provide innovative solutions to them all.”

When asked about his favorite memory, Sean replied, “For me personally, it would have to be at AAPEX in 2018 when John Villa came by the MotoRad booth and commented on how he enjoyed our annual Monday Night Football party at Lagasse’s Stadium, which he attended the night before. He expressed his thankfulness for our partnership with the association and our support of its cause.”

Sean believes other companies in the industry should become corporate partners, stating “ASCCA provides an excellent opportunity for one-on-one relationships with their members so we can stay in tune with their concerns and challenges. It’s a great platform in the state of California, and one of which manufacturers and channel partners should definitely seek to leverage in furthering their relationships with valued customers.

Thank you MotoRad for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership this past year.  

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