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Partner Spotlight: O'Reilly

O'Reilly

Spotlight date: June, 2019

Broadly

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected O’Reilly Auto Parts as ASCCA’s June Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

O’Reilly Auto Parts has been a Corporate Partner since 2017. For over 61 years, they have provided auto parts and services to retail customers, professional installers, and jobbers, with the best combination of price and quality. Their dedication to the professional helped set the stage for how O’Reilly Auto Parts would grow to be one of the largest aftermarket parts suppliers in the United States.

When asked how O’Reilly’s partnership with ASCCA has benefited their business, Director of Sales, Sergio Gonzalez, replied “Besides the exposure to ASCCA members who may not already be familiar with O’Reilly Auto Parts, the real benefit has been the feedback from the members. Our business model has always been focused on helping the shops grow their business by fixing more cars in less time. Without successful auto repair shops, we don’t have customers to sell parts to, so the way we look at it is that our success is directly linked together. ASCCA members care deeply about their business and are really engaged with the industry and how it’s affecting them. Feedback from members helps us understand the changes in their business and how we can best serve them as a partner.”  

O’Reilly’s partnership has also proven to be very beneficial for ASCCA members. “Our strength as a partner is our ability to get the right part into the technicians’ hands faster than anyone else on top of having industry-leading programs to help the professional customer grow their business. Hopefully, members are benefitting by being able to fix more cars in less time which ultimately means growing their sales and profits. One example of our programs is our Real World Training courses that provide industry leading training for technicians designed to help them diagnose cars quicker and more accurately.”

O’Reilly has multiple team members at different levels across California involved with ASCCA local chapters such as Chapter 20, 26, and 99. When asked about his favorite memory, Sergio replied, “Chapter 20 saw real value in our Real World Training at one of their meetings and included the upcoming clinic in their April 2019 newsletter. Our team heard from ASCCA members who wanted to attend right after that, which was great to see our partnership produce a win-win like that.”  

Sergio believes other companies in the industry should become corporate partners, stating “Having this kind of partnership is important to help understand the needs of the auto repair shops and what it takes to ensure our united success.”  

Thank you, O’Reilly Auto parts for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge, partnership, and training throughout the years.

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