Partner Spotlight: Shop-Ware


Spotlight date: January, 2019

The ASCCA Revenue and Benefits Committee is proud to announce that it has selected Shop-Ware as ASCCA’s January Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.

Shop-Ware became a Corporate Partner in 2016 and is an innovative company that delivers cutting-edge shop management software.  The shop management software promotes business wellness and maximizes productivity by casting traditional best practices in a paperless, cloud-based application.

When asked how Shop-Ware’s partnership with ASCCA has benefited their business, Vice President Matt Ellinwood, replied, “Partnering with the ASCCA gives us the opportunity to be close to the highest-quality California shops and their leadership, which means that we are always hearing about the most important problems, challenges, and opportunities the industry is facing. This direct communication and knowledge allow us to improve our products and provide better service to our customers and ultimately, their customers.”

Shop-Ware’s partnership has also proven to be very beneficial for ASCCA members. “We like to think that we provide a Shop Management system that does more for shop owners to make their lives easier and running their business enjoyable. We work every day to make sure that our ASCCA partners that are running our solution are having a great experience.”

When asked about his favorite memory, Matt replied, “Scott Alton, who is our liaison to the ASCCA, says his most memorable moment was when everyone came together to help and stand with those that were affected with catastrophes or personal life-changing issues. Scott said, ‘When Bob stood before the group with tears in his eyes thanking everyone for the love and compassion deeply moved me and made me proud to be a part of this association.’"

Shop-Ware is also involved in some of ASCCA’s chapters. In fact, the founder of Shop-Ware, Carolyn Coquillette, is a proud member of Chapter 21 (San Francisco). She's also had the honor to visit and present at Chapters: 12 (Santa Monica), 16 (East Bay), 24 (San Diego), 42 (San Jose), and 48 (North Orange County).  

Carolyn is also a member of the ASCCA Board of Directors, Chair of the Connected Car Committee, and a member of the PR and Women in Automotive Committees.

Thank you, Shop-Ware, for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.

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