Spotlight date: March, 2018
The ASCCA Revenue and Benefits Committee is proud to announce that it has selected Mackenzie Merz of Castrol as ASCCA’s March Partner of the Month. Each month, an ASCCA partner is recognized for their steadfast support of ASCCA, its members, and the automotive repair industry, and their commitment to ASCCA’s Core Purpose: To elevate and unite automotive professionals and give them voice.
Castrol has been a Corporate Partner since 2017. They are an innovative company that markets high-performance engine oils and business-building programs directly to independent workshop owners.
For over 23 years, Castrol has been the only major marketer to manufacture its own premium, custom-made additives for its leading passenger car motor oils.
When asked how her partnership with ASCCA has benefited Castrol, Mackenzie replied, “Partnering with the ASCCA has been a huge differentiator for Castrol. It has benefited our business by opening the doors to many independent workshops that in the past we couldn’t get into. Being a part of the ASCCA softens the sales calls. Many times, when the owners and managers found out we were corporate sponsors of the ASCCA, they tended to be more open and welcoming to our discussions. The members within the ASCCA group are big advocates of suppliers that are invested into the association. When they see investment from suppliers, like Castrol, they also see loyalty to the group.
Being a Corporate Partner in the ASCCA creates mutual gains for all parties involved. The education, legislation, industry, and mindshare the chapter meetings bring is what the automotive industry needs right now. It is important to keep the independent workshop industry thriving. There is a large gap between the current owners and future owners on the independent side. There is the personal touch that many parts of the automotive division are missing. What the auto industry needs now more than ever, is to pass on the knowledge to younger generations to keep this channel relevant. Joining the ASCCA is the first step to growing your business and developing the relationships you need.”
Castrol’s partnership also benefits ASCCA members which includes, training, support, and education. “In the Southern California market, I have presented oil industry knowledge and forecasting for future trends to prepare the independent workshop channel,” said Mackenzie. “Some of the chapter members that attended the presentations became customers of ours. There are mutual gains on both sides. Creating awareness and providing value is our goal for success.”
While Castrol is a state-wide sponsor, Mackenzie is active in Chapters 5, 12, and 1940. When asked about her favorite memory, Mackenzie replied, “Building friendships with the owners and managers have been the most memorable moments for me. Although I am passionate about providing my customers with the best support and the right products for their facilities, developing relationships beyond the day-to-day tasks is what matters most to me. I’ve enjoyed learning about my customers overall growth strategies for their company, their legacy plans for their business, their hobbies, and their passions. To me, that is invaluable.”
Thank you Castrol for your enduring commitment to ASCCA! Our organization and its members have benefited tremendously from your knowledge and partnership throughout the years.
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