Esteban Gonzalez

Spotlight date: January, 2021 Member of the month: Esteban Gonzalez Spotlight date: January, 2021 The ASCCA Membership Committee proudly announces Esteban Gonzalez of Proshop Automotive as its ASCCA member of the month for January 2021. ASCCA regularly honors members who go above and beyond in demonstrating ASCCA’s core values of integrity, compassion, professionalism, and unity. Along with these core values, Esteban also embodies ASCCA’s core purpose: To elevate and unite automotive professionals and give them voice. Esteban has been around cars his entire life – his father was a diesel mechanic with a neighborhood shop and his older brother opened a shop in 2000. In 2013, Esteban found himself in a position to open a shop of his own. While he knew cars in and out, running a business had its fair share of challenges. He credits joining the ASCCA as a highlight of his learning process, not only in running a successful business, but also being involved in his community. In his own words, Esteban states, “Being involved in a chapter level and now in a state level has given me the opportunity to help in ways I never imagined. It also made me realize that I am not alone in this journey and there is a lot of help if we are willing to accept it.”  View more member spotlights

Robert Salerno

Spotlight date: January, 2014 ASCCA | Robert SalernoMember of the month: Robert Salerno Spotlight date: January, 2014 Robert Salerno, Salerno’s Auto Service Center, Redlands, CA In his own words: "I was inspired to get into automotive repair early on. If my mother was alive today, she would tell you that starting at the age of two I took everything apart just to see what made it work. My dad at times wanted to terminate my life because he found some of those things in pieces. At age 15, for $50 I purchased a 1930 Model A sedan with a damaged engine. With the help of Sears, Roebuck & Company, and reading some books, I was able to overhaul the engine. With financial support from my lawn business I got that fine vehicle running. I also worked for a body man and painter at a local Pontiac dealership, in exchange for their free labor to paint my car. Then there was an opening for a new car-get ready helper. So my love of automobiles and ... read more

Zarkis Martirosian

Spotlight date: December, 2013 ASCCA | Zarkis MartirosianMember of the month: Zarkis Martirosian Spotlight date: December, 2013 Zarkis Martirosian, Bud Eberwein Automotive, Fresno, CA In his own words: "I got involved in automotive repair because my uncle owned European Motors in San Jose for many years. At age 12, the idea of being able to repair something or build something was very intriguing to me. I also wanted to some day own a business like his.I graduated with an AS degree from Fresno City College and went to work for Bud Eberwein Brake Service at age 20 in 1972. The day Bud interviewed me, I told him that one day I would buy him out. I worked for Bud for six years as a mechanic, then eight-and-a-half years managing the shop. I bought the shop from him in 1985. The business expanded and outgrew the building. Our current shop was built in 1987. I made Bud Eberwein Brake Service a full-service automotive shop in 1995.What have I gained ... read more

Phil Fournier

Spotlight date: November, 2013 ASCCA | Phil FournierMember of the month: Phil Fournier Spotlight date: November, 2013 Phil Fournier, Phil’s Auto Clinic, Hemet, CA In his own words: "I was working on my dad’s lawnmower before I was a teenager. I built my own go-cart when I was 11 years old. I barely considered any other career even though my dad was a geophysicist with a degree from the Colorado School of Mines and my brother was studying mechanical engineering. I got my first job in a salvage yard at age 13, busting tires.My brother, the mechanical engineer, lost his job when nuclear power went south after Three Mile Island. My dad decided that purchasing the auto repair business where I worked would be a good idea and give my brother a job. That was 1984 and as they say, the rest is history. We learned of ASCCA early on, even before we took ownership of the shop, through the Tim Runner/ASCCA trade shows that were held in Anaheim ... read more

Danny Iwama

Spotlight date: October, 2013 ASCCA | Danny IwamaMember of the month: Danny Iwama Spotlight date: October, 2013 Danny Iwama, J & S Auto Service, Los Angeles In his own words: "I’ve always been mechanically inclined. I was the bane of my father, because I would take anything and everything apart. I don’t think there is a mechanic in the field that hasn’t taken their bicycle apart and put it back together again. In high school during the late ’60s while attending an LAUSD school we were given many choices for electives and I took Auto Repair. I loved cars. I enjoyed reading Road & Track and about Can-Am and Formula 1 races. During the 1990′s I was a member of the Compuserve “For Techs Only” forum. I read the postings of Charlie Mulchahy, Phil Fournier, Jim O’Neil, Greg Kelly, and Scott Brown in regards to being a member of a trade organization. It was during a BAR meeting in Long Beach ju ... read more

Larry and Laurie Moore

Spotlight date: September, 2013 ASCCA | Larry and Laurie MooreMember of the month: Larry and Laurie Moore Spotlight date: September, 2013 Larry and Laurie Moore, Larry’s AutoWorks, Mountain View, CA In their own words: "I got into auto repair because I was really hard on cars and they would break and since I was a student, I could not afford to pay to have them fixed. I worked my way through college building VW engines in my garage and eventually for a local engine building company. While finishing up my college education, the shop owner I worked for decided to get out of the business. He offered me the business at a great price. I begged and borrowed enough money to buy the business. I immediately discovered that what I learned in college about business had almost no application in my small shop. Luckily the previous owner had done a very good job of setting up the production processes which helped me survive long enough to figure it ou ... read more

Jack Scrafield

Spotlight date: August, 2013 ASCCA | Jack ScrafieldMember of the month: Jack Scrafield Spotlight date: August, 2013 Jack Scrafield, North Hollywood Auto Repair, North Hollywood, CA In his own words: “I originally joined ASCCA Chapter 5 Foothill in 1985 as an associate member as I was managing the Los Angeles operations for Mission Uniform Service. Through ASCCA Chapter 5 Foothill I developed many business relationships and numerous friends in the industry. In 1990 I left Mission to pursue another career. In 1998 I was approached by a good friend that owned No. Hollywood Auto Parts and No. Hollywood Auto Repair. My buddy wanted to focus his efforts on the parts business and asked if I would consider buying his repair business. Since I was the one that enrolled him in membership at Chapter 5 years before, we both knew that I would have a support team in our friends at Chapter 5 with this endeavor. That is exactly what happened! I immedia ... read more

Margie van Lierop

Spotlight date: June, 2013 ASCCA | Margie van LieropMember of the month: Margie van Lierop Spotlight date: June, 2013 Margie van Lierop, VIKING Auto Care Corp., Irvine, CA In her own words: “My background is in media sales and marketing working for CBS or ABC affiliates for fifteen years. When I left the corporate world I started my entrepreneurial quests in small local advertising agencies and media consulting services which led me to a fun entrepreneurial adventure in starting a magazine titled “Beach Cities Style” which I founded, owned and published for 6-years in South Orange County. I sold that publication in 2008. I have also dabbled in the music business touring with Bruce Springsteen and the E-Street Band, Ringo Starr and His All-Star Band, White Zombie, Wynonna, Tim McGraw & Faith Hill. But this is another adventure for another time. Now, I am businesswoman who owns an automotive repair shop and am taking a cr ... read more

Denise Pina

Spotlight date: May, 2013 ASCCA | Denise PinaMember of the month: Denise Pina Spotlight date: May, 2013 Denise Pina, her husband Fred and mom, Virginia, Brea Auto Body In her own words: “Thank you for this honor from a great association with amazing members! I remember one day, when I was young, Dad said, “I want to start my own shop.” Things were really tight, so this was a big leap of faith. In 1979, my parents started Brea Auto Body, located in North Orange County, California. Brea Auto Body has grown to a state-of-the art collision repair and paint facility; a certified green shop, ASE Blue Seal, with all of the equipment, training and services of an A+ shop, recognized locally and nationally for community service. Consumers voted us Best Auto Body Shop in Orange County twice. Our key values include excellence in customer service, a commitment to giving back, and dedication to making our industry better. Brea Auto Body ... read more

Gene and Robin Morrill

Spotlight date: April, 2013 ASCCA | Gene and Robin MorrillMember of the month: Gene and Robin Morrill Spotlight date: April, 2013 Gene and Robin Morrill, Certified Automotive Specialists, Glendora, CA In his own words: “My wife Robin and I are the owners of Certified Automotive Specialists in Glendora. Our goal has always been to stay ahead of the changing automotive industry, have an awesome place to work and be profitable. Certified Automotive Specialists’ mission is to provide safe and reliable transportation for our customers by thoroughly inspecting each car we service. We’re committed to educating our customers so that they can make the best service and/or repair decisions possible. We also believe it’s our responsibility to be leaders in the automotive industry and to meet or exceed all industry standards. I’m a 28-year member of ASCCA, but didn’t attended meetings early on, much like many members today. Af ... read more

Cindy Brown

Spotlight date: March, 2013 ASCCA | Cindy BrownMember of the month: Cindy Brown Spotlight date: March, 2013 Cindy Brown, Connie & Dick’s Automotive Service, Claremont, CA   In her own words: “Scott, my husband and I have owned Connie & Dick’s Automotive Service Center, Inc. since 1996. My husband inspired me to become more involved in our business about 10 years ago. Almost 5 years ago he told me he had a wonderful opportunity to help take IATN (a second business) to new levels and I have been running Connie & Dick’s Automotive, Inc. since. Running our shop has been a huge learning curve for me. I had to step into some big shoes (Scott’s), so I re-branded our business as woman-owned-and-run and continued with great business training classes and attended trade shows with training. It’s been a wonderful experience, my customers love knowing I run the business and my employees have expressed v ... read more
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